Back To Schedule
Wednesday, June 5 • 2:00pm - 2:25pm
Describing Coastal Prairie Place Attachments for Improved Conservation Messaging

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The decision to conserve a natural resource is based on individual beliefs and values. Therefore, the field of communications can aid conservationists in the development of meaningful messaging meant to invoke audience support of conservation efforts. Recent studies have cited the emotional bond between person and place as an effective way to frame conservation messages. This basic qualitative study explored the use of messages based on a tripartite framework of place attachment. A total of 31 individuals were segmented into two audiences based on their identified value toward the coastal prairie. Each individual then participated in a semi-structured interview in which they were asked to describe their feelings of attachment toward the coastal prairie.    
Results from this study showed the audiences’ attachment to the coastal prairie was multidimensional rather than a consistent pattern of physical, social, or experience based connections. The research identified unique themes of coastal prairie place attachment which can aid in the development of conservation messaging. Furthermore, degrees of attachment to the coastal prairie varied between the audiences which exhibited how place attachment can evolve through a process. Therefore, coastal prairie conservation organizations who wish to embody messages which invoke feelings of attachment to place should do so through a multidimensional approach. These organizations should consider how their targeted audience values the prairie, as well as their varying degree of attachment to the prairie as a place.


Wednesday June 5, 2019 2:00pm - 2:25pm CDT
Room 1218